It also created Apple zombies. The definition of an Apple zombie is the the same as a Google zombie, or an Amazon zombie. Through the total brand insertion (i.e. Apple, Google, etc.) at a elementary or secondary level creates fierce brand loyalty. So much so that students, in this case, ONLY purchase/want/long for certain particular branded products. A perfect example of an Apple zombie would be when an individual camps out, for days, in line, outside, in February, for a chance, only a chance, at owning the newest iPhone. Many of my relatives are 100% Apple zombies and only purchase Apple products.
Many worry that because of Google's total educational take over that this will become the case for the next generation. Student will ONLY use gmail,
"Google is helping to drive a philosophical change in public education — prioritizing training children in skills like teamwork and problem-solving while de-emphasizing the teaching of traditional academic knowledge, like math formulas. "
"whether the purpose of public schools is to turn out knowledgeable citizens or skilled workers."
“Teachers really helped to drive adoption of Google in the classroom, while Apple and Microsoft continued to leverage traditional sales channels,” said Phillip DiBartolo, the chief information officer of Chicago Public Schools.
Parents and educators should be questioning Google’s pervasiveness in schools, he added, and examining “how those in the public sector are carrying the message of Google branding and marketing.”
Mr. Casap didn’t talk tech specs. Instead, he held the audience spellbound as he described the challenges he had faced as a Latino student growing up on welfare in a tough Manhattan neighborhood.
His message: Education is the great equalizer, and technology breaks down barriers between rich and poor students.
“I didn’t want us to be vendors in the space,” he said of Google’s education philosophy in an interview last year at the SXSWedu conference in Austin, Tex. “I wanted us to be thought leaders, to have a point of view.”
Today, about 15 million primary- and secondary-school students in the United States use Classroom, Google said.